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Activate Your Wellness - Virginia Wellness


Department of Behavioral Health and Developmental Services


2022 - Present


  • Campaign Branding

  • Video Production

  • Radio

  • Media Buying and Placement

  • Copywriting

  • Graphic Design

  • Community Engagement

  • Photography

  • Foreign Language Translation


The Challenge

The Department of Behavioral Health and Developmental Services sought a marketing communications firm to work collaboratively with DBHDS’s State Opioid Response (SOR) Prevention Coordinator and a PAC on a statewide media campaign project to promote wellness.

The Solution

RGC created and designed a wellness campaign called Activate Your Wellness.


The Activate Your Wellness campaign designed by RGC in collaboration with DBHDS and Omni Institute promotes the eight dimensions of wellness using various forms of media marketing targeting the African American and Hispanic communities between the ages of 18-34. The created content was based on extensive community research completed by DBHDS and Omni Institute. To reach its target audience, RGC collaborated with iHeartMedia to use OTT, social media, and radio to awareness of the eight dimensions of wellness.

The Results

Our health and wellness campaign was a resounding success, reaching our target audience through a combination of traditional and digital media outlets resulting in 17,857,633 impressions. Our campaign not only met and exceeded our reach goals, but we received positive feedback from our audience about the practical and accessible nature of our messaging.

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