The Challenge:

The Ad Council was launching an upcoming campaign in partnership with the Dept. of Veterans Affairs to help more Veterans get support with various life challenges. They were looking to work with a designer to help create a suite of social assets that could be shared across social media to bring attention to this issue and promote the new website they were developing in partnership with the VA. 

 

The Solution:

RGC provided photography and social graphics (mixed between animated and non-animated) incorporating campaign fonts, logos, and color schemes offered by the Ad Council. The graphics were a mix of photos and a few text-only graphics. The formats of the social graphics included in-feed 1080x1080 and stories 1080x1920 (both .gif and .mp4).