The Challenge:

Region Ten Community Services Board has a suicide prevention initiative called Lock and Talk, and they wanted to grow their social media platforms to spread their message of mental health and suicide prevention across the state of Virginia while also increasing traffic to their website.

 

Lock and Talk’s objectives were to increase Facebook followers by 5%, social media engagement by 5%, and website traffic by 5%. RGC was also tasked with redesigning the Lock and Talk website and creating a portal where CSB members can upload documents and other resources. 

 

The Solution:

RGC provided social media marketing through Facebook, Instagram, and AudioGO, a radio platform. We also managed and posted content on social media and backlinked to the website, creating media graphics, a press release, and a 30-second radio ad.

 

The campaign aimed to create awareness of the particular month while offering Lock and Talk resources and a message of hope.

 

The Results:

RGC increased Lock and Talk’s Facebook followers by 76%, increased social media engagement by 449%, and increased website traffic by 246%. The radio spot generated 100,052 impressions within 31 days. 97% of the website traffic came from social media. The most impressive numbers from the social media campaign were the 90,612 impressions and 116 shares on Facebook. These numbers show that the message could reach the target audience successfully, but it was also important enough for them to share within their networks.