The Challenge:

Valley Community Services Board was seeking a marketing communications firm to work directly with the agency’s Prevention Services Coordinator to develop and facilitate a media campaign targeting the prevention of stimulant misuse and abuse.

 

The Solution:

RGC created and designed a stimulant abuse prevention campaign called Begin with Hope. RGC designed and developed visual content to support multiple forms of media marketing using culturally sensitive content. This included extensive research and working with the Prevention Services Coordinator to generate branding elements, web and press advertisements, one radio ad, social media content, an infographic, an animated explainer video, social media paid ads, and designing and developing a campaign landing page with campaign-related information and additional resources.

 

The Results:

The Begin with Hope public health campaign achieved remarkable success shortly after its launch, reaching a broad audience through various channels. Within the first month, the social media campaign garnered 333,920 impressions, 36,765 video plays, and 252 reactions, with an average frequency of 2.92. A radio spot for the campaign was disseminated through platforms like AudioGo, iHeartRadio, and Pandora, reaching 43,843 listeners within the targeted community services board area due to precise audience targeting.